Bachelor Business Administration (B.A)

and Digital

Marketingkommunikation und Digitale Medien

Bachelor Business Administration (B.A.)

Marketing Communication and Digital Media

#dualstudies #classicstudies

Bachelor Business Administration (B.A.)

Specialization: Marketing Communication and Digital Media

Do you have a flair for trends and an interest in successful communication on and in all channels? Then this is your course of study!

In times of strong national and international competition, up-to-date, target group-oriented and perfectly controlled communication is decisive for the success or failure of a company. At the same time, marketing parameters are changing at breathtaking speed due to digitalization. This transformation process is already very far advanced in some companies, while others are still almost at the beginning. In any case, young, well-trained and digitally-minded marketing employees have the best opportunities in all industries!

What you need? Curiosity about trends, zeitgeist and digitalization. Interest in optimally staging and selling a product using creative, business and media means. Enjoy communication in all its facets.

What can you expect during your studies at VICTORIA?
In addition to essential business know-how as well as leadership and social skills, our professors and lecturers will provide you with specialist knowledge gained from practical experience. You will learn how to build brands, analyze target groups and maintain customer relationships, the basics of online and social media marketing, market research, advertising design and public relations. In addition, there is design and project management for campaigns and advertising psychology as well as contemporary communication tools such as apps, websites, blogs, search engine marketing or targeted social media activities.

A Bachelor of Marketing Communication and Digital Media is really good advertising for your career!

Facts & Figures



Bachelor of Arts



180 ECTS



6 semesters

Study duration

0€ tuition fees

Model 1: Dual

2 days on-campus

Model 2: Classic


1.4. | 1.10.

Semester start



Language of instruction


All year round

Application deadline


Berlin | Baden-Baden

Place of study

Register now

Next information event

Study Models

Your contact persons for your studies

Why you should study at VICTORIA


Flexible study models


Excellent study program


Strong practical orientation


International focus


Intensive support services

Further Information

Admission requirements
  • German Abitur or German Fachhochschulreife or a certificate issued by uni-assist e.V. (University Application Service for International Students, confirming the equivalence of the foreign university degrees with the above-mentioned German certificates
  • German language level B2 according to Common European Framework of Reference for Languages (CEFR)
  • Online application with curriculum vitae, letter of motivation and Abitur certificate (my application)


Some of our cooperating companies


Juvigo Logo

All bachelor study programs:

B.A. Business Administration

Hotel and Tourism Management

Marketing Communication and Digital Media

Event, Trade Fair and Congress Management

Sports Management

Human Resource Management

Gastronomy Management

Health Care Management

Financial Services

Tax and Auditing

Supply Chain Management

Real Estate Management

Sales Management

We are certified and accredited by:

Wissenschaftsrat 5 Jahre 2016 transparent
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ZFU Siegel
HE Ranking Siegel 2020


“By providing deep insights into management concepts, VICTORIA lays the foundation for me to take on a more senior position in management. I particularly like the individual and interactive collaboration during the lectures, as well as the personal contact with lecturers and university officials.”

Lisa Hermann

M.A. Business Management & Development

“As an agency in the marketing industry, together with students of VICTORIA, we are breaking innovative ground in order to always be able to act flexibly and ensure the satisfaction of our customers.”

Berlin Five

Cooperating companies

“I have been specifically interested in the intersection of healthcare and business since before I graduated, and I look forward to soon entering a very dynamic and diverse job market.”

Daniel Naumann

B.A. Business Administration, Health Care Management

“The hotel industry is more versatile than any other field of work. The dual students at VICTORIA have expertise in industry-specific topics thanks to the custom-fit specialization and can be flexibly deployed thanks to the interdisciplinary orientation of the program.”

Park Inn

Cooperating companies