B.A. Business Administration
Marketing Communication and Digital Media
#dualstudies #classicstudies
B.A. Business Administration
Specialization: Marketing Communication and Digital Media
Do you have a flair for trends and an interest in successful communication on and in all channels? Then this is your course of study!
In times of strong national and international competition, up-to-date, target group-oriented and perfectly controlled communication is decisive for the success or failure of a company. At the same time, marketing parameters are changing at breathtaking speed due to digitalization. This transformation process is already very far advanced in some companies, while others are still almost at the beginning. In any case, young, well-trained and digitally-minded marketing employees have the best opportunities in all industries!
What you need? Curiosity about trends, zeitgeist and digitalization. Interest in optimally staging and selling a product using creative, business and media means. Enjoy communication in all its facets.
What can you expect during your studies at VICTORIA? In addition to essential business know-how as well as leadership and social skills, our professors and lecturers will provide you with specialist knowledge gained from practical experience. You will learn how to build brands, analyze target groups and maintain customer relationships, the basics of online and social media marketing, market research, advertising design and public relations. In addition, there is design and project management for campaigns and advertising psychology as well as contemporary communication tools such as apps, websites, blogs, search engine marketing or targeted social media activities.
A Bachelor of Marketing Communication and Digital Media is really good advertising for your career!
Facts & Figures
Bachelor of Arts
Degree
180 ECTS
Credits
6 semesters
Study duration
0€ tuition fees
Model 1: Dual
2 days on-campus
Model 2: Classic
1.4. | 1.10.
Semester start
German
Language of instruction
All year round
Application deadline
Berlin | Baden-Baden
Place of study
Register now
Next information event
Study Models
Classic
Nur 2 Tage Campus pro WocheKlassisches Präsenzstudium, optimiert, d.h. Lehre on-campus findet an nur 2 festen Tagen pro Woche statt
Effizientes Bachelor- oder Masterstudium in der Regelstudienzeit
Genug Freiheit in der Zeiteinteilung für alles, was du sonst machen willst
Dual
Für dich gebührenfrei!- Übernahme der Studiengebühren in Höhe von 580 EUR durch das Partnerunternehmen
- Starker Praxisbezug durch 2-3 Tage Arbeit pro Woche bei einem Partnerunternehmen
- Studieren und Geld verdienen: zusätzliche, individuelle Vergütung vereinbar
- Sehr hohe Übernahmequote durch die Partnerunternehmen nach Abschluss des Studiums
Contact Persons
Angelina Ferrera, B.A.
Study and Company Service
Berlin
Phone: +49 30 206176-72
E-Mail: angelina.ferrera@victoria-university.de
Consultation time: Wed. 14:00-16:00 or by arrangement
Michael Blank, M.A.
Study and Company Service
Baden-Baden
Telefon: +49 7221 9313-25
E-Mail: michael.blank@victoria-university.de
Consultation time: by arrangement
Why you should study at VICTORIA
Flexible study models
Excellent study program
Strong practical orientation
International focus
Intensive support services
Further Information
Download section
Admission requirements
- German Abitur or German Fachhochschulreife or a certificate issued by uni-assist e.V. (University Application Service for International Students, my.uni-assist.de) confirming the equivalence of the foreign university degrees with the above-mentioned German certificates
- German language level B2 according to Common European Framework of Reference for Languages (CEFR)
- Online application with curriculum vitae, letter of motivation and Abitur certificate (my application)
Some of our cooperating companies
All bachelor study programs:
B.A. Business Administration
We are certified and accredited by:
Testimonials
“By providing deep insights into management concepts, VICTORIA lays the foundation for me to take on a more senior position in management. I particularly like the individual and interactive collaboration during the lectures, as well as the personal contact with lecturers and university officials.”
“As an agency in the marketing industry, together with students of VICTORIA, we are breaking innovative ground in order to always be able to act flexibly and ensure the satisfaction of our customers.”
“I have been specifically interested in the intersection of healthcare and business since before I graduated, and I look forward to soon entering a very dynamic and diverse job market.”
“The hotel industry is more versatile than any other field of work. The dual students at VICTORIA have expertise in industry-specific topics thanks to the custom-fit specialization and can be flexibly deployed thanks to the interdisciplinary orientation of the program.”
