Master of Arts

Master Business

M.A. Wirtschaftspsychologie

Master of Arts

Master Business Psychology (M.A.)

Master Business Psychology (M.A.)*

You have a B.A. and are interested in the connections between business and psychology?
Then this Master’s program is just right for you!

The more complex, dynamic and digital the economy and society develop, the more important it is to keep the focus on people. With the help of a business psychology-based perspective, entrepreneurial ideas, processes, challenges or problems can be holistically recognized, optimally implemented or solved. In the master’s program in business psychology, you will specialize in “Business Coaching” or “Business Consulting”.

In business coaching, you learn to support organizations, teams and individuals in learning and development processes in order to substantially and sustainably improve performance processes at all levels of the organization. As a sought-after coach, you accompany complex operational development and change processes (“change management”) both mediatively and communicatively.

In Business Consulting, the focus is on market psychological aspects. You analyze measures for consumer and market research as well as advertising psychology. Together with your business knowledge, many doors will open for you, e.g. in marketing or sales or as a freelance consultant.

Both specializations guarantee knowledge and skills that can be used professionally as a permanent employee or freelance consultant in organizational development projects.

*in accreditation

Facts & Figures



Master of Arts



120 ECTS or 90 ECTS



4 or 3 semesters

Study duration


Individual Assistance

International Office

2 days on-campus

Study Model


1.4. (90 ECTS) or 1.10. (120 ECTS)

Semester start



Language of instruction


All year round

Application deadline



Place of study

Register now

Next information event

Maximum flexibility for your studies in Germany

We want you to enjoy studying with us and be successful. That’s why we have optimized our study programs so that you benefit from many typical VICTORIA advantages, such as the close link between theory and practice in all courses and study modes.

Our studies are designed so efficiently that you can complete your bachelor’s and master’s degree in the standard period of study, but only have to come to campus two days a week!

This leaves you with three free workdays per week to do whatever else interests you: e.g. your first start-up, a job on the side, or lots of sports.


Only 2 days/week on campus!

669 €/Month

  • 20h per week on campus (only two days per week on campus)
  • flexible and plannable time management
  • maximum freedom for secondary professional activities (possibility to finance the studies)
  • the possibility to gain professional experience already

Your contact persons for your studies

Why you should study at VICTORIA


Flexible study models


Excellent study program


Strong practical orientation


International focus


Intensive support services

Further Information

Admission requirements

Required for successful admission to the master’s degree program:

  • Bachelor’s degree with 180 ECTS
  • Online application with curriculum vitae, letter of motivation and Bachelor’s degree
  • Applicants whose native language is not German or English according to the chosen teaching language must prove German or English language skills according to level C1 (CEFR) when applying


Some of our cooperating companies


Other master programs:


M.A. Business Management & Development


M.A. Business Coaching


M.A. Business Consulting

We are certified and accredited by:

Wissenschaftsrat 5 Jahre 2016 transparent
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“By providing deep insights into management concepts, VICTORIA lays the foundation for me to take on a more senior position in management. I particularly like the individual and interactive collaboration during the lectures, as well as the personal contact with lecturers and university officials.”

Lisa Hermann

M.A. Business Management & Development

“As an agency in the marketing industry, together with students of VICTORIA, we are breaking innovative ground in order to always be able to act flexibly and ensure the satisfaction of our customers.”

Berlin Five

Cooperating companies

“I have been specifically interested in the intersection of healthcare and business since before I graduated, and I look forward to soon entering a very dynamic and diverse job market.”

Daniel Naumann

B.A. Business Administration, Health Care Management

“The hotel industry is more versatile than any other field of work. The dual students at VICTORIA have expertise in industry-specific topics thanks to the custom-fit specialization and can be flexibly deployed thanks to the interdisciplinary orientation of the program.”

Park Inn

Cooperating companies