Bachelor Business Administration (B.A)
Bachelor Business Administration (B.A.)
Bachelor Business Administration (B.A.)
Specialization: Sales Management
Do you want to sell successfully with the help of focused strategies? Then this is your degree!
Today, entrepreneurial decisions are increasingly characterized by the so-called “customer orientation”: companies learn to think “from the customer’s point of view” and to place customer wishes and requirements at the center of their actions. Sales management, as the central interface between customers and the company, is particularly in demand here: the task is to work out the customer orientation together with other departments on a company-specific basis, to optimize it with the help of customer potential, market and competition analyses, and to apply it successfully on the ground. Hand in hand with new digital models and opportunities, sales management is opening up promising prospects for the future.
What you need? Friendliness and commitment. Enjoyment in dealing with a wide variety of customer types, a quick grasp of their requirements and great powers of persuasion. An interest in developing processes and implementing them in practice.
What can you expect during your studies at VICTORIA?
In addition to essential business know-how as well as leadership and social skills, our professors and lecturers will teach you specialized knowledge from the real world: You will learn how to build customer relationships and conduct sales talks and negotiations, using rhetoric, conversation and negotiation skills, among other things. In addition, sales management, the coordination and planning of (digital) sales strategies, customer relationship marketing (CRM), contract negotiations, complaint management and e-commerce are further central fields of the training, as well as the structure and management of a sales organization.
With a bachelor’s degree in sales management, you will create the optimal structures for a successful career!
Facts about the study program
Bachelor of Arts
Standard study duration
2 days on-campus
1.4. | 1.10.
Language of instruction
All year round
Berlin | Baden-Baden
Place of study
Fields of study
Maximum flexibility for your studies in Germany
We want you to enjoy studying with us and be successful. That’s why we have optimized our study programs so that you benefit from many typical VICTORIA advantages, such as the close link between theory and practice in all courses and study modes.
Our studies are designed so efficiently that you can complete your bachelor’s and master’s degree in the standard period of study, but only have to come to campus two days a week!
This leaves you with three free workdays per week to do whatever else interests you: e.g. your first start-up, a job on the side, or lots of sports.
Only 2 days/week on campus!
- 20h per week on campus (only two days per week on campus)
- flexible and plannable time management
- maximum freedom for secondary professional activities (possibility to finance the studies)
- the possibility to gain professional experience already
Your contact persons for your studies
Why you should study at VICTORIA
Flexible study models
Excellent study program
Strong practical orientation
Intensive support services
- German Abitur or German Fachhochschulreife or a certificate issued by uni-assist e.V. (University Application Service for International Students, my.uni-assist.de) confirming the equivalence of the foreign university degrees with the above-mentioned German certificates
- German language level B2 according to Common European Framework of Reference for Languages (CEFR)
- Online application with curriculum vitae, letter of motivation and Abitur certificate (my application)
All bachelor study programs:
B.A. Business Administration
“By providing deep insights into management concepts, VICTORIA lays the foundation for me to take on a more senior position in management. I particularly like the individual and interactive collaboration during the lectures, as well as the personal contact with lecturers and university officials.”
“As an agency in the marketing industry, together with students of VICTORIA, we are breaking innovative ground in order to always be able to act flexibly and ensure the satisfaction of our customers.”
“I have been specifically interested in the intersection of healthcare and business since before I graduated, and I look forward to soon entering a very dynamic and diverse job market.”
“The hotel industry is more versatile than any other field of work. The dual students at VICTORIA have expertise in industry-specific topics thanks to the custom-fit specialization and can be flexibly deployed thanks to the interdisciplinary orientation of the program.”