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B.A. Business Administration



#dualstudies #classicstudies

B.A. Business Administration

Specialization: Sales Management

Do you want to sell successfully with the help of focused strategies? Then this is your degree!

Today, entrepreneurial decisions are increasingly characterized by the so-called “customer orientation”: companies learn to think “from the customer’s point of view” and to place customer wishes and requirements at the center of their actions. Sales management, as the central interface between customers and the company, is particularly in demand here: the task is to work out the customer orientation together with other departments on a company-specific basis, to optimize it with the help of customer potential, market and competition analyses, and to apply it successfully on the ground. Hand in hand with new digital models and opportunities, sales management is opening up promising prospects for the future.

What you need? Friendliness and commitment. Enjoyment in dealing with a wide variety of customer types, a quick grasp of their requirements and great powers of persuasion. An interest in developing processes and implementing them in practice.

What can you expect during your studies at VICTORIA?
In addition to essential business know-how as well as leadership and social skills, our professors and lecturers will teach you specialized knowledge from the real world: You will learn how to build customer relationships and conduct sales talks and negotiations, using rhetoric, conversation and negotiation skills, among other things. In addition, sales management, the coordination and planning of (digital) sales strategies, customer relationship marketing (CRM), contract negotiations, complaint management and e-commerce are further central fields of the training, as well as the structure and management of a sales organization.

With a bachelor’s degree in sales management, you will create the optimal structures for a successful career!

Facts & Figures



Bachelor of Arts



180 ECTS



6 semesters

Study duration

0€ tuition fees

Model 1: Dual

2 days on-campus

Model 2: Classic


1.4. | 1.10.

Semester start



Language of instruction


All year round

Application deadline


Berlin | Baden-Baden

Place of study

Register now

Next information event

Study Models


Jan Ruttig, M.A.

Study and Company Service

Phone: +49 30 206176-85
E-Mail: jan.ruttig@victoria-hochschule.de

Consultation time: Mon.– Fri., 9:00 – 16:00
or by arrangement

Sebastian Kemper, B.A.

Study and Company Service Berlin

Phone: +49 30 206176-72
E-Mail: sebastian.kemper@victoria-hochschule.de

Consultation time: Mon.– Fri., 9:00 – 16:00
or by arrangement

Michael Blank, B.A.

Study and Company Service

Phone: +49 7221 9313-25
E-Mail: michael.blank@victoria-hochschule.de

Consultation time: by arrangement

Why you should study at VICTORIA


Flexible study models


Excellent study program


Strong practical orientation


International focus


Intensive support services

Further Information

Admission requirements
  • German Abitur or German Fachhochschulreife or a certificate issued by uni-assist e.V. (University Application Service for International Students, my.uni-assist.de) confirming the equivalence of the foreign university degrees with the above-mentioned German certificates
  • German language level B2 according to Common European Framework of Reference for Languages (CEFR)
  • Online application with curriculum vitae, letter of motivation and Abitur certificate (my application)


Some of our cooperating companies


Juvigo Logo

All bachelor study programs:

B.A. Business Administration

Hotel and Tourism Management

Marketing Communication and Digital Media

Event, Trade Fair and Congress Management

Sports Management

Human Resource Management

Gastronomy Management

Health Care Management

Financial Services

Tax and Auditing

Supply Chain Management

Real Estate Management

Real Estate Management

We are certified and accredited by:

Wissenschaftsrat 5 Jahre 2016 transparent
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ZFU Siegel
HE Ranking Siegel 2020


“By providing deep insights into management concepts, VICTORIA lays the foundation for me to take on a more senior position in management. I particularly like the individual and interactive collaboration during the lectures, as well as the personal contact with lecturers and university officials.”

Lisa Hermann

M.A. Business Management & Development

“As an agency in the marketing industry, together with students of VICTORIA, we are breaking innovative ground in order to always be able to act flexibly and ensure the satisfaction of our customers.”

Berlin Five

Cooperating companies

“I have been specifically interested in the intersection of healthcare and business since before I graduated, and I look forward to soon entering a very dynamic and diverse job market.”

Daniel Naumann

B.A. Business Administration, Health Care Management

“The hotel industry is more versatile than any other field of work. The dual students at VICTORIA have expertise in industry-specific topics thanks to the custom-fit specialization and can be flexibly deployed thanks to the interdisciplinary orientation of the program.”

Park Inn

Cooperating companies

VICTORIA International University Logo
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