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B.A. Business Administration

Event, Trade Fair and Congress Management


#dualstudies #classicstudies

B.A. Business Administration

Specialization: Event, Trade Fair and Congress Management

Do you want to plan the exciting innovative events that everyone will be talking about tomorrow? Then this is your course of study!

Events and congresses open up direct communication channels to customers by bringing brand messages to life in a digitalized world flooded with stimuli. They are therefore an essential element of modern marketing communication. At the same time, technical and content standards and possibilities in the industry are changing so rapidly that both suppliers and service providers are challenged at all times: The task is to respond to changing trends with ever new, creative ideas on the one hand and flexibility and cost awareness on the other.

What you need? A talent for perfect organization and planning. A feel for the zeitgeist and the ability to “sell” brands, themes and ideas well. A desire to implement complex messages live in an innovative way.

What can you expect during your studies at VICTORIA?
In addition to essential business know-how as well as leadership and social skills, our professors and lecturers will provide you with specialist knowledge gained from practical experience. You will learn the basics of designing trade fairs, congresses and events, project management, as well as the core elements of event marketing and sponsoring. In addition, there is content on conducting talks and negotiations, from technology and venues, crowd management and financing.

With a bachelor’s degree in event, trade show and convention management, your career opportunities grow in real time!

Facts & Figures



Bachelor of Arts



180 ECTS



6 semesters

Study duration

0€ tuition fees

Model 1: Dual

2 days on-campus

Model 2: Classic


1.4. | 1.10.

Semester start



Language of instruction


All year round

Application deadline


Berlin | Baden-Baden

Place of study

Register now

Next information event

Study Models


Jan Ruttig, M.A.

Study and Company Service

Phone: +49 30 206176-85
E-Mail: jan.ruttig@victoria-hochschule.de

Consultation time: Mon.– Fri., 9:00 – 16:00
or by arrangement

Sebastian Kemper, B.A.

Study and Company Service Berlin

Phone: +49 30 206176-72
E-Mail: sebastian.kemper@victoria-hochschule.de

Consultation time: Mon.– Fri., 9:00 – 16:00
or by arrangement

Michael Blank, B.A.

Study and Company Service

Phone: +49 7221 9313-25
E-Mail: michael.blank@victoria-hochschule.de

Consultation time: by arrangement

Why you should study at VICTORIA


Flexible study models


Excellent study program


Strong practical orientation


International focus


Intensive support services

Further Information

Admission requirements
  • German Abitur or German Fachhochschulreife or a certificate issued by uni-assist e.V. (University Application Service for International Students, my.uni-assist.de) confirming the equivalence of the foreign university degrees with the above-mentioned German certificates
  • German language level B2 according to Common European Framework of Reference for Languages (CEFR)
  • Online application with curriculum vitae, letter of motivation and Abitur certificate (my application)


Some of our cooperating companies


All bachelor study programs:

B.A. Business Administration

Hotel and Tourism Management

Marketing Communication and Digital Media

Event, Trade Fair and Congress Management

Sports Management

Human Resource Management

Gastronomy Management

Health Care Management

Financial Services

Tax and Auditing

Supply Chain Management

Real Estate Management

Sales Management

We are certified and accredited by:

Wissenschaftsrat 5 Jahre 2016 transparent
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ZFU Siegel
HE Ranking Siegel 2020


“By providing deep insights into management concepts, VICTORIA lays the foundation for me to take on a more senior position in management. I particularly like the individual and interactive collaboration during the lectures, as well as the personal contact with lecturers and university officials.”

Lisa Hermann

M.A. Business Management & Development

“As an agency in the marketing industry, together with students of VICTORIA, we are breaking innovative ground in order to always be able to act flexibly and ensure the satisfaction of our customers.”

Berlin Five

Cooperating companies

“I have been specifically interested in the intersection of healthcare and business since before I graduated, and I look forward to soon entering a very dynamic and diverse job market.”

Daniel Naumann

B.A. Business Administration, Health Care Management

“The hotel industry is more versatile than any other field of work. The dual students at VICTORIA have expertise in industry-specific topics thanks to the custom-fit specialization and can be flexibly deployed thanks to the interdisciplinary orientation of the program.”

Park Inn

Cooperating companies

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